About Us

Brands For Fashion is a multi-brand fashion agency/distributor with a showroom in London,  We represent European womenswear brands within the UK.

We also work with UK’s High Street Brands for white label production. We have selective factories for tailor-made solutions.

Providing emerging and global designers with all the support needed in building brand awareness and expanding sales in the U.K market.

We support our labels/manufacturers by conducting competitive research, merchandising and brand development, sales and trade show representation, PR services, brand communication, including look-book and product shoots, fashion show production, and social media support.

Our devotion to excellence and success push us to tailor effective communication strategies, for any of our brands. 

We aspire to achieve our clients' goals, focusing on reaching their target market and expanding their brand’s market share.

We work with global and emerging contemporary brands whose innovative designs present a fresh take on style and quality, to bring unique and valuable offerings to U.K. consumers. Currently representing more than 10 brands, in the industry of fashion. 

Our Mission

  • Identify and promote strong, innovative, fashion brands.
  • Build successful, mutually beneficial global relationships between retailers and designers.
  • Create new opportunities for growth.

Our Team

  • A strong team, with many years of experience in all aspects of the fashion business, and a network of consultants and specialists that can provide additional resources.
  • Strong international business background and experience The team is introducing overseas brands into the UK market. Understanding the UK market and major players, the brand landscape, fashion sales and distribution channels, and U.K. consumer demographics and shopping trends.
  • Hands-on experience in retail buying for independent stores, hands-on exposure to large retail operations, and well-honed insights into consumer shopping behaviour, retail merchandising, and creating a great consumer shopping experience.
  • Strategic perspective and focus on solid business fundamentals, profitability, and efficiency. A forward-thinking approach that takes into account new trends and an evolving fashion market, as we adjust strategy to reach set goals.
  • Extensive communication experience in all aspects of the fashion industry:  brand marketing, media communication, and market competitive analysis. We believe in effective, timely, and inspired communication, and use all available means at our disposal to get the message across and make things happen.
  • Located in Covent Garden, surrounded by highly fashionable influences makes Brands For Fashion aware of changing trends and the market changes. The central position of Brands for Fashion makes it for the desired entry point for all international brands, entering the UK market.